Value Selling for Cybersecurity Companies
Stop getting lost in features battles.
Start winning by selling business value.
Is this a little too close to the truth?
Prospects have little urgency to make a change and buy your product
Sellers get sucked into product feature comparisons
Not enough opportunities get past the first meeting
You feel like you are wasting precious first meetings
Too many deals get pushed out every quarter
Prospects don't get why you are different
A value selling system for cybersecurity sales teams
BE CLEAR
Hold discussions around business value
Communicate better with security leaders
Security leaders "get it" ... fast
BE EFFECTIVE
Adopt a value selling process across the sales team
Have more valuable conversations
Maximize precious sales calls
GROW FASTER
Win deals faster
Improve sales conversion rates
Get to a scalable sales model quicker
Grow sales with confidence with a repeatable model
John Mayhall
cro @ cybergrx
★★★★★
"Critical step in changing our business trajectory."
Unstoppable helped us build a program that gave me complete confidence I was doing everything in my power to make our reps successful. Andrew has added credibility to everything we are doing and brought the cyber security selling experience and acumen to achieve buy-in.
Get to know me
Many sales leaders intuitively know how to help their team execute but don't have the time to do it themselves. And they don't want to use precious headcount on non-quota carrying positions.I know this because I've worked in and with cyber security sales teams for 24+ years. With companies that were pre-product, through to the most established brands in the industry. I've helped them transform their results using the simple frameworks I have developed and fine-tuned over my career.
"An extended member of the team."
Early in 2022 I brought in a new sales team but I was worried whether the sellers would be able to handle selling a complex product in a very competitive market.Unstoppable did a fabulous job of translating our technical materials into sales-ready materials, messaging and training. I’ve been impressed with how Andrew leaned into our messaging, our differentiation, and how much he takes it on.
Denise Hayman
cro @ sonrai security
★★★★★
Value Selling Program
This is my flagship program designed to help your sales team maximize every opportunity by positioning the business value of your product.This is a three month program where we get clarity on the business outcomes you can affect, co-create the sales assets needed and then train and coach your sales team on how to find and win opportunities using value selling best practices.This program works best for sales teams with 5 to 100 sellers and who have sales leaders who are committed to changing how their team sells.Program investment: $50k - $75k
Dan Parelskin
vp sales @ axis security
★★★★★
"A new approach that got results."
In the summer of 2020 we were struggling to identify a consistent sales process. And it was hard to dedicate the necessary time and resources to figure it out. Working with Unstoppable, we realized we were missing an opportunity to run more effective meetings with top-of-funnel cybersecurity prospects.Unstoppable brought a new approach that allowed us to sell more effectively, and the sales team received better selling tools and frameworks that got results.
Frequently Asked Questions
What kind of companies do you generally work with?
I work with growth-stage cybersecurity startups only who want to stand out and sell differently, and whose leadership are committed to changing how they sell.What if we are super early stage?
I don’t work with companies who have not launched their product yet or who only have early adopter / design partner customers. At that stage I believe you need to keep experimenting and adapting to find your go-to-market fit and therefore it doesn't make sense to roll out a program to sell something which may change from week to week and month to month.Do you work with companies in other markets?
I only work with B2B cybersecurity companies with between 5 and 100 people in the sales team.What's the lead time to work with you?
I'm generally booked 3-4 months in advance. I'm currently booking for late Q2 2024.Do you work in person or virtually?
99% of my work is done virtually. I use various formats to maximize our time including interactive workshops using modern whiteboard and collaboration tools. You and your team will not be lectured at!What if we are not ready yet for a full program?
For varying reasons some companies are not ready to take on a transformation project but want to start introducing the foundations to the sales team. I run half or full-day workshops that are targeted to solve some of the pains your sellers will be experiencing right now. Ask me about these.
company
Unstoppable Dot Do LLC
Colorado, USA
© Copyright 2012 - 2024
$3,000 / month
starting at
$9,750 / month
starting at
$17,000 / month
SERVICE
Building blocks
of an effective sales process at your cybersecurity startup
✓
Problems to solve
Identify the big problems your prospects face and you uniquely solve
✓
Differentiation
Differentiate so prospects know and value what you do differently
✓
ICP
Identify the ideal customers to target and the problems you solve
✓
Big vision
Inspire prospects to join you on a journey to big outcomes
✓
Sales messaging
Identify the most effective messaging and get the team on the same page
✓
Customer stories
A great story framework will draw in your prospects emotionally
✓
Urgency
Increase the likelihood your prospects buy from your sooner
✓
Sales deck
Build a great sales deck that engages prospects and certify the team on it
✓
Persona plays
Train the sales team on how to best engage with humans (not use cases)
✓
New hire training
Ramp your new hires faster with a world-class onboarding program
✓
Prospecting
Create the messaging framework for the team to use for prospecting
✓
Value framework
Understand the problems you solve & the business value in each deal
SKO WORKSHOPS
Maximize the team's time at SKO with focused and engaging workshops
ADVISORY
For very early-stage cybersecurity companies who want to start building sales foundations themselves with strategic advice from Unstoppable
Weekly advisory call
Text & email collaboration
EARLY STAGE PLAYBOOK
Done with you. For cybersecurity companies who want to create a predictable sales process when they don't have all the foundations... yet.
Strategic sales consulting
Create your sales messaging and positioning
Sales asset creation
Workshops, training, coaching
Outbound sequence creation and optimization
Ongoing optimization
EFFECTIVENESS AS A SERVICE
Done for you. For cybersecurity companies who want a predictable AE & SDR sales process, maximize revenue growth and scale the sales team
Your virtual sales enablement team: director, trainer, call coach, program manager, systems manager, asset manager, instructional designer
Quarterly transformation programs to make big changes to how the team sells
Monthly tactical sustaining programs to update and refine knowledge and skills
Sales certification programs
Refine your sales messaging and positioning
Sales skills training
Coaching: small groups and teams
AE & SDR new hire "ramp fast" program
Systems management - LMS, Asset Portal, Conversational Intelligence
Ongoing optimization
✓
Differentiate Differently
Sellers will be able to differentiate so that security leaders understand and remember what you do differently.
✓
Discovery Deep Dive
Stop doing surface-level discovery! Sellers will be audible ready to get to impact, business outcomes and personal pain and gain.
✓
Pitch a real, live CISO
Refine your pitch so a CISO cares! Sellers will learn to be more impactful and will get feedback from a CISO.
✓
Great customer stories
We all tell customer stories, but most don't tell GREAT stories. Sellers will learn to tell their existing stories so they are impactful and memorable.
Each workshop is...
EFFECTIVE
Designed for sellers to change from what they are doing now
Incorporates learning best practices
Planned so your content is incorporated
INTERACTIVE
Sellers will be engaged throughout
Everyone will be involved and heard
Use multiple types of communication
FUN
It's SKO - the team should have fun!
Use games and leaderboards
Each workshop is no more than 3 hours of live time
ADVISORY
For very early stage companies who want to execute themselves with strategic advice from Unstoppable
starting at
$4,000 == / mo==
Weekly advisory call
Text & email access
Minimum 3 months
POPULAR
FULL SERVICE
For companies who want to maximize growth, with full service from Unstoppable
starting at
$10,000 == / mo==
Workshops, training, asynch coaching
Sales engagement strategy
Sales asset creation and training
Phone, text & email access
Minimum 4 months
Rise above the market noise and grow revenue faster with a proven system to help your sales team clearly and consistently engage with cyber security leaders.
Dan Parelskin
former vp sales @ axis security
★★★★★
"A new approach that got results."
We were struggling to identify a consistent sales process and it was hard to dedicate the necessary time and resources to figure it out. Working with Unstoppable we realized we were missing an opportunity to run more effective prospect meetings.Unstoppable brought a new approach that allowed us to scale sales enablement much more cost-effectively than hiring an FTE and the sales team received better selling tools and frameworks that got results.
John Mayhall
cro @ cybergrx
★★★★★
"Critical step in changing our business trajectory."
In the summer of 2021, we were gearing up for the next stage of growth. We were going to hire lots of new salespeople but had no enablement support and not much of a methodology.Unstoppable helped us build a program that gave me complete confidence I was doing everything in my power to make our reps successful. Andrew has added credibility to everything we are doing and brought the experience and acumen to achieve buy-in.
Denise Hayman
cro @ sonrai security
★★★★★
"An extended member of the team."
Early in 2022 I brought in a new sales team but I was worried whether, without any sales enablement, the sellers would be able to handle selling a complex product in a competitive market.Unstoppable did a fabulous job of translating our technical materials into sales-ready materials and training. I’ve been impressed with how Andrew leaned into our messaging, our differentiation, and how much he takes it on.
FEATURES
For teams. By teams
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Simple steps to use the process and apply it to your own business. No need to do extra work of hire new people:Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
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