Maximize the effectiveness and results of your sales team
Proven frameworks and playbooks for
cybersecurity startup sales teams
Is this a little too close to the truth?
Prospects have little urgency to make a change and buy your product
You are not getting enough first meetings with security leaders
Not enough opportunities get past the first meeting
Your product explanations are not hitting home
Each seller describes what you do differently
Prospects don't get why you are different
Too many opportunities are stalling
A system for cybersecurity sales teams
BE CLEAR
Communicate better with security leaders
Security leaders "get it" ... fast
Hold discussions around business value
BE EFFECTIVE
Adopt a selling process across the sales team
Have more valuable conversations
Maximize every sales conversation
GROW FASTER
Win deals faster
Improve sales conversion rates
Get to a scalable sales model quicker
Grow sales with confidence with a repeatable model
John Mayhall
cro @ cybergrx
★★★★★
"Critical step in changing our business trajectory."
In the summer of 2021, we were gearing up for the next stage of growth. We were going to hire lots of new salespeople but had no enablement support and not much of a methodology.Unstoppable helped us build a program that gave me complete confidence I was doing everything in my power to make our reps successful. Andrew has added credibility to everything we are doing and brought the cyber security selling experience and acumen to achieve buy-in.
SERVICE
Building blocks
of the sales playbooks for cybersecurity startups
✓
Problems to solve
Identify the big problems your prospects face and you uniquely solve
✓
Differentiation
Differentiate so prospects know and value what you do differently
✓
ICP
Identify the ideal customers to target and the problems you solve
✓
Big vision
Inspire prospects to join you on a journey to big outcomes
✓
Sales messaging
Identify the most effective messaging and get the team on the same page
✓
Customer stories
A great story framework will draw in your prospects emotionally
✓
Urgency
Increase the likelihood your prospects buy from your sooner
✓
Sales deck
Build a great sales deck that engages prospects and certify the team on it
✓
Persona plays
Train the sales team on how to best engage with humans (not use cases)
✓
New hire training
Ramp your new hires faster with a world-class onboarding program
✓
Prospecting
Create the messaging framework for the team to use for prospecting
✓
Value framework
Understand the problems you solve & the business value in each deal
Get to know me
As the sales leader you are expected to deliver on the numbers even though everything changes. All the time. You are under-resourced but the expectations are high.I know this because I've worked in and with cyber security sales teams for 24+ years. With companies that were pre-product, through to the most established brands in the industry. I've helped sales teams adapt and adopt new messaging, skills, and approaches. They have transformed their results using the simple frameworks I have developed and fine-tuned over my career.Learn more through:
"An extended member of the team."
Early in 2022 I brought in a new sales team but I was worried whether, without any sales enablement, the sellers would be able to handle selling a complex product in a very competitive market.Unstoppable did a fabulous job of translating our technical materials into sales-ready materials, messaging and training. I’ve been impressed with how Andrew leaned into our messaging, our differentiation, and how much he takes it on.
Denise Hayman
cro @ sonrai security
★★★★★
PRICING
Packages for Every Stage
Get the pricing that's right for you and your team
ADVISORY
For very early stage cyber security companies who want to start building sales foundations themselves with strategic advice from Unstoppable
$3,000 / mo
Weekly advisory call
Text & email collaboration
STRATEGIC ENABLEMENT
Done with you. For cyber security companies who want a predictable sales process even if they don't have all the foundations in place... yet.
starting at
$9,750 / mo
Strategic sales engagement consulting
Sales messaging and positioning
Sales asset creation
Workshops, training, coaching
Outbound sequence creation and optimization
Ongoing optimization
FULL SERVICE GROWTH
Done with you. For cyber security companies who want a predictable AE & SDR sales process, maximize revenue growth and scale the sales team
starting at
$15,750 / mo
Strategic sales engagement consulting
Sales messaging and positioning
Sales asset creation
Workshops, training, coaching
AE new hire "ramp fast" program
SDR new hire "ramp fast" program
Outbound sequence creation and optimization
Ongoing optimization
Dan Parelskin
vp sales @ axis security
★★★★★
"A new approach that got results."
In the summer of 2020 we were still super early stage and we were struggling to identify a consistent sales process. And it was hard to dedicate the necessary time and resources to figure it out. Working with Unstoppable, we realized we were missing an opportunity to run more effective meetings with top-of-funnel cyber security prospects.Unstoppable brought a new approach that allowed us to scale sales enablement much more cost-effectively than hiring an FTE, and the sales team received better selling tools and frameworks that got results.
company
Unstoppable Dot Do LLC
Colorado, USA
© Copyright 2012 - 2023
SKO WORKSHOPS
Maximize the team's time at SKO with focused and engaging workshops
✓
Differentiate Differently
Sellers will be able to differentiate so that security leaders understand and remember what you do differently.
✓
Discovery Deep Dive
Stop doing surface-level discovery! Sellers will be audible ready to get to impact, business outcomes and personal pain and gain.
✓
Pitch a real, live CISO
Refine your pitch so a CISO cares! Sellers will learn to be more impactful and will get feedback from a CISO.
✓
Great customer stories
We all tell customer stories, but most don't tell GREAT stories. Sellers will learn to tell their existing stories so they are impactful and memorable.
Each workshop is...
EFFECTIVE
Designed for sellers to change from what they are doing now
Incorporates learning best practices
Planned so your content is incorporated
INTERACTIVE
Sellers will be engaged throughout
Everyone will be involved and heard
Use multiple types of communication
FUN
It's SKO - the team should have fun!
Use games and leaderboards
Each workshop is no more than 3 hours of live time
ADVISORY
For very early stage companies who want to execute themselves with strategic advice from Unstoppable
starting at
$4,000 / mo
Weekly advisory call
Text & email access
Minimum 3 months
POPULAR
FULL SERVICE
For companies who want to maximize growth, with full service from Unstoppable
starting at
$10,000 / mo
Workshops, training, asynch coaching
Sales engagement strategy
Sales asset creation and training
Phone, text & email access
Minimum 4 months
Rise above the market noise and grow revenue faster with a proven system to help your sales team clearly and consistently engage with cyber security leaders.
Dan Parelskin
former vp sales @ axis security
★★★★★
"A new approach that got results."
We were struggling to identify a consistent sales process and it was hard to dedicate the necessary time and resources to figure it out. Working with Unstoppable we realized we were missing an opportunity to run more effective prospect meetings.Unstoppable brought a new approach that allowed us to scale sales enablement much more cost-effectively than hiring an FTE and the sales team received better selling tools and frameworks that got results.
John Mayhall
cro @ cybergrx
★★★★★
"Critical step in changing our business trajectory."
In the summer of 2021, we were gearing up for the next stage of growth. We were going to hire lots of new salespeople but had no enablement support and not much of a methodology.Unstoppable helped us build a program that gave me complete confidence I was doing everything in my power to make our reps successful. Andrew has added credibility to everything we are doing and brought the experience and acumen to achieve buy-in.
Denise Hayman
cro @ sonrai security
★★★★★
"An extended member of the team."
Early in 2022 I brought in a new sales team but I was worried whether, without any sales enablement, the sellers would be able to handle selling a complex product in a competitive market.Unstoppable did a fabulous job of translating our technical materials into sales-ready materials and training. I’ve been impressed with how Andrew leaned into our messaging, our differentiation, and how much he takes it on.
FEATURES
For teams. By teams
Learn the basics of the product
Mobile Screen
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Stats Screen
Simple steps to use the process and apply it to your own business. No need to do extra work of hire new people
Available for the team
Once in a lifetime
Operational ready
Screen Recording
User Friendly
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Simple steps to use the process and apply it to your own business. No need to do extra work of hire new people:Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.
Jane Doe - Biz Accountant
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